All work
Campaigns
The part of building with AI that nobody shows you
One story about fixing an AI email assistant with Braintrust, run on YouTube, Instagram and TikTok. The Instagram reel alone brought 1,886 new followers.
- views on Instagram, YouTube and TikTok as of Oct 2026
- 522K
- Instagram reach, combined
- 311K
- Instagram saves
- 2.51K
- Instagram shares
- 928
- new Instagram followers
- 1.95K
34K on YouTube427K on Instagram61.2K on TikTok
The brief
Shared on request.
Our approach
One vertical cut, published as a coordinated drop across all three short-form platforms. Written without a script so it lands as something that happened rather than something read out, which is what the brand had liked about an earlier narrative piece.
On YouTube34K views
Play: The part of building with AI that nobody shows you.On Instagram427K views
instagram reel · braintrust383KviewsThis is the part of building with AI that nobody shows you♥ 9,877💬 535Play the reel: This is the part of building with AI that nobody shows you
instagram reel · braintrust43.7KviewsThis is the part of building with AI that nobody shows you (October cut)♥ 1,343💬 65Play the reel: This is the part of building with AI that nobody shows you (October cut)On TikTok61.2K views
tiktok · braintrust61.2KviewsThis is the part of building with AI that nobody shows you.♥ 3.38K💬 25Play the TikTok: This is the part of building with AI that nobody shows you.