All work
CognitionCampaigns
Devin Desktop: an AI engineering team on one screen
Reels and TikToks showing Devin Desktop running several coding agents at once: 4.8 million views on Instagram and another million on TikTok.
- views on Instagram and TikTok as of Oct 2026
- 5.81M
- Instagram reach, combined
- 4.19M
- Instagram saves
- 51.7K
- Instagram shares
- 37.5K
- new Instagram followers
- 18.2K
4.79M on Instagram1.02M on TikTok
The brief
Shared on request.
Our approach
The product does the work on camera: the frontend goes to one agent, the backend to another, and the tests pass while the coffee gets finished. Framed for developers as being promoted to engineering manager, with a comment keyword to get the link.
On Instagram4.79M views
instagram reel · cognition3.98MviewsThis is how I work smarter, faster and more efficiently♥ 130,625💬 31,142Play the reel: This is how I work smarter, faster and more efficiently
instagram reel · cognition814KviewsThis is how I work smarter (the beach cut)♥ 28,774💬 12,935Play the reel: This is how I work smarter (the beach cut)On TikTok1.02M views
tiktok · cognition739KviewsThis is how I work smarter, faster and more efficiently 👀 Meet Devin Desktop by…♥ 52.8K💬 706Play the TikTok: This is how I work smarter, faster and more efficiently 👀 Meet Devin Desktop by…
tiktok · cognition219KviewsThis is how I work smarter, faster and more efficiently 👀 Meet Devin Desktop by…♥ 14.4K💬 502Play the TikTok: This is how I work smarter, faster and more efficiently 👀 Meet Devin Desktop by…
tiktok · cognition62.2KviewsMy work from home routine just got an upgrade 👀 Meet Devin by @cognition Devin is my…♥ 3.03K💬 31Play the TikTok: My work from home routine just got an upgrade 👀 Meet Devin by @cognition Devin is my…